Snapchat Stories

DIGITAL *student work*

PROBLEM: In a world where everyone’s used to fast, bite-sized content, come up with an idea that encourages people to read more books for pleasure.

INSIGHT:  People are in fact still reading. They just happen to be text messages and social media, rather than books.

IDEA: 158 million people are using Snapchat every day, and on average, open the app 18 times a day. Therefore, we’ve used Snapchat’s features along with Penguin's library to provide Snapchat stories that actually live up to the name.

Young Shits Runner Up (June 2017)

AD: Tessa Kasinkas CW: Kevin Holden